| Originally Square Wheels
corporate look was inspired by their first service vehicle,
namely beige and browns that appeared as stripes and lettering
on the side of the vehicle.
With a whole new set of vehicles and an expanding service
roster, Square Wheels required a design that would bring
them into the new Millennium, something that would stand
out in the press as well as adapt to the Internet, for use
in their all new web site.
The chosen design is slick and strong with more subtle
use of colour, outlining their reliable service, their modern
and innovative equipment as well as iconising their field
for easy and quick recognition.
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